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The U.S. Travel Association’s 22nd annual Destiny and Mercury Awards honor marketing excellence for states and destinations. Award recipients are honored in August at U.S. Travel’s destination marketing conference, ESTO (Educational Seminar for Tourism Organizations).

At a minimum, submitted campaigns must have been active starting in January of 2019 to May of 2021 to be eligible. If there is a special circumstance that your campaign does not fall within this required timeframe, please state that in your application's results section. If you have any questions about your campaign dates, please contact estoawards@ustravel.org.

The National Council of State Tourism Directors' Mercury Awards recognize state and territory destination marketing and promotion. The Destinations Council’s Destiny Awards recognize marketing and promotion at the local and regional level.

Both award programs enable states and destinations to showcase their creative accomplishment that fosters continued development of imaginative marketing, profitable promotional programs and campaigns.