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The Destiny Awards are open to local and regional destination marketing organizations or convention and visitors bureaus that are members of the U.S. Travel Association.

The Mercury Awards are open to all state and territory tourism offices that are members of the U.S. Travel Association.

There is a $125 entry fee per submission.


Someone from your organization can submit an award entry, or you may have an agency representative submit on your behalf.

At a minimum, submitted campaigns must have been active starting in January of 2019 to May of 2021 to be eligible. If there is a special circumstance that your campaign does not fall within this required timeframe, please state that in your application's results section. If you have any questions about your campaign dates, please contact estoawards@ustravel.org.

Members may submit to no more than five (5) categories.

Each category must have a minimum of three (3) total submissions to qualify for award consideration. If a category receives two entries or less, those entries may be redistributed to another appropriate category, if applicable. If no other category fits that particular entry, then the entry may be moved to the following year's program (if the applicant chooses) or disqualified.

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