Judges will be evaluating submissions based on the following criteria:

1. Strategy

2. Creativity and Innovation

3. Results

1. Strategy

• State whether you are submitting a brand new campaign, a re-imagined campaign or multi-year campaign.
• Tell your campaign story and explain how your team came up with this idea and the strategy behind it.
   

2. Creativity and Innovation

• Share how this campaign differs from other marketing efforts made by your team.
• Explain the nuances of the campaign and out-of-the-box ideas that make your campaign unique.
• The media files you upload will accompany this section. This is your chance to display the actual creative you completed for a successful campaign.
   

3. Results

• Whether this is a new or multi-year campaign, it is important to share how the campaign performed.
• Results, ROI and performance metrics should be stated here.
• If the campaign is new and there are not yet substantial metrics, please share your projections.