Congratulations to the 2021 Destiny and Mercury Award
winners and finalists!
All category winners are listed below.
2021 Destiny Award Winners
| Category | Finalists |
| Advocacy and Grassroots Campaign | Moab Area Travel Council |
| Community Building | Explore Asheville Convention & Visitors Bureau |
| Destination Website | Aspen Chamber Resort Association |
| Destination and Product Development | Martin County Office of Tourism & Marketing |
| Digital Campaign | Visit The Santa Ynez Valley |
| Integrated Marketing and Messaging Campaign: Overall Marketing Budget Less Than $1 Million | Columbia County, Georgia Convention and Visitors Bureau |
| Integrated Marketing and Messaging Campaign: Overall Marketing Budget $1 Million to $5 Million | Visit Spokane |
| Integrated Marketing and Messaging Campaign: Overall Marketing Budget More Than $5 Million | Visit Myrtle Beach |
| Printed Collateral Materials | Trumbull County Tourism |
| Public Relations Campaign | Visit Austin |
| Short-Term Marketing Campaign | Visit Loudoun |
| Social Media Campaign | Discover Long Island |
| Special Projects | Visit Mesa |
"The Road Less Traveled" |
Aspen Chamber Resort Association |
Video, Film or Podcast Series |
Visit Panama City Beach |
| Virtual Programming | Destin-Fort Walton Beach, Florida |
| People's Choice | Visit Panama City Beach |
2021 Mercury Award Winners
| Category | Finalists |
| Advocacy and Grassroots Campaign | Visit North Carolina |
| Broadcast Advertising: Television | Explore Minnesota Tourism |
| Community Building | West Virginia Department of Tourism |
| Digital Campaign | Visit Idaho |
| Integrated Marketing and Messaging Campaign: State Marketing Budget Less Than $10 Million | Discover Puerto Rico |
| Integrated Marketing and Messaging Campaign: State Marketing Budget More Than $10 Million | Utah Office of Tourism and Film |
| Industry and Strategic Partnerships | Virginia Tourism Corporation |
Printed Collateral Materials |
West Virginia Department of Tourism |
Public Relations Campaign |
Wyoming Office of Tourism |
| Social Media Campaign | Visit Arizona |
| Special Projects | Tennessee Department of Tourist Development |
| "The Road Less Traveled" | Montana Office of Tourism and Business Development |
| Travel Website | Utah Office of Tourism and Film |
| Video, Film or Podcast Series | Tennessee Department of Tourist Development |
| Virtual Programming | Explore Georgia, the Georgia Department of Economic Development |
| People's Choice | South Carolina Department of Parks, Recretion & Tourism |