Illinois Office of Tourism: Find Something More in Illinois
Category
National State Tourism Directors Mercury Awards > Branding and Integrated Marketing Campaign: State Marketing Budget < $10 million
Description
Judges' Comments:
“...smart, beautiful, charming, integrated. ticks all the boxes. "Find something more" is a genuine idea that reflects all of the campaign's objectives.”
“Overall strategy was very well done and well thought out and explained. The tactical approach was also clear and very well defined.”
“All creative is well done and spots are all beautiful. Messaging is well done and the thread of the idea runs consistently through all components (spots, online, social, etc.)”